[Paid Members] How to Build a Champion Program: The Complete Playbook From Someone Who Built It Three Times
60 Customers. One Charter. The Program That Changed Everything.
I built this program at Marketo in 2017.
It helped make Marketo irresistible to Adobe in a $4.75B acquisition.
Then I scaled it at Adobe. Then rebuilt a version at Freshworks. Three companies. Three iterations. Every time it produced results that outpaced anything else we built.
This week’s newsletter tells the full story including an article I wrote in 2019 and never published until now.
Paid subscribers get two assets I have never shared publicly before:
