Archive - The Customer Continuum by Kevin Lau

Issue #25: The proof engine

Tested the new Build Coach on a real customer marketing scenario. The answer was better than I expected. Plus this week's Customer Advocacy starter.

Jun 11 • Kevin Lau

Issue #24: The lifecycle blueprint I'd build first

Build With Me Week Two is the lifecycle pillar, the first of seven pillar modules that stack on top of the Customer Continuum Copilot from Week One.

Jun 4 • Kevin Lau

May 2026

Issue #23: I build a copilot of my own brain

Welcome back to The Customer Continuum, Issue #23.

May 28 • Kevin Lau

Issue #22 Single-Player to Multiplayer

Using AI to make yourself faster is the easy half; taking it to your whole team is a different and much harder job, and it's the one worth having.

May 21 • Kevin Lau

Issue #21: Recognition is amplification. Most programs let it dissipate.

The post-award playbook that turns one event into twelve months of return.

May 14 • Kevin Lau

Issue #20: You only get 15 jobs

The arithmetic of a career, the engine that compounds compensation, and the framework for choosing your next role on purpose.

May 7 • Kevin Lau

[PAID SUBSCRIBERS] The Good Options Framework

Here’s the Good Options Framework that helps you decide on what’s most important in your next role and company.

May 7 • Kevin Lau

April 2026

Issue 19: Customer Marketing's Identity Crisis.

Define the function before someone else does. Then educate continuously, because bias doesn't correct itself.

Apr 30 • Kevin Lau

[Paid Members] How to Build a Champion Program: The Complete Playbook From Someone Who Built It Three Times

Apr 23 • Kevin Lau

Issue 18: The Time Capsule: How the Marketo Champions Changed Everything

I wrote this the week after Adobe Summit 2019 and never published it. Issue 18 is that time capsule and the part of the story I could not have written…

Apr 23 • Kevin Lau

Issue 17: The agentic CLG blueprint is live. Here's how to use it.

I mapped 135 agents across 7 CLG pillars. This issue breaks down the full agentic blueprint: what it is, how it works, and how to use it before your…

Apr 16 • Kevin Lau

[Paid Members] Your CLG Agent Build Kit Is Ready

I recently published a new tab on my CLG flywheel app that shows an overview of what an agentic CLG practice could look like at scale; 135 agents across…

Apr 13 • Kevin Lau

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